Koch clearly made no effort to build its brand.The book is almost like a spiritual textbook for me - it invokes the holy trinity of Brahma, Vishnu and Mahesh of creating a successful business using Insights, Data, & Action!.(Office decors, chairs, all 'normal' stuff) How every significant achievement boils down to unrelenting, hard work.Taking the company public would expose too many of its secrets. Koch Industries, did not want outsiders to know how much money its traders were earning. A deep-rooted WHY of staying 'private' and not going for a glam, PR, noise, etc.My version : Do, measure, review, improve, do, measure, review, improve, repeat * Infinity The Kaizen element flows through this book, like blood in a human body, haunts and inspires.

The core of this book is how Charles Koch (the founder) systematically invests in 'unglamorous' businesses and then, like a machine (or robot), improves it step by step, process by process and generates tons of money from otherwise 'written off' companies.Įvery employee must embrace Charles Koch’s highly detailed philosophy called Market-Based Management.

This is a 1000% PURE #dhandhekibaatĭavid and Charles Koch did not invent a major new product or revolutionise any industry.

The Koch's do business of about 115 billion US$ annually! Yet, they don't seem to own any famous brand nor care to publicise themselves.

And the application of processes, frameworks and ideologies that can be adopted by all of us.

The intricate details of the rock solid principles on which the Koch family have built all their businesses.

Mota Moti - this is a Book you have to buy, read and then 'mug up' (As we say in India which means 'learn by heart'.) I am sure you may NOT have heard of the KOCH family (much less the way to pronounce the name), but once you've read this bible - aka book, you will realise what the Koch's have accomplished. This book flashes in front of me at least once a week as I plough through my tough job of managing my mobile games company - Games2win.

Kochland review